About
We buy directly from the loom, publish what the piece is actually made of, and put the weaver's name on the label.
Walk into most saree shops and ask which loom a piece came off, and you will get a shrug. Ask whether the zari is tested silver or polyester film and you will often get a confident answer that turns out to be wrong. The trade hides the very thing that makes a handloom saree worth its price.
So we work the other way around. Every saree we sell states its weave, its region, its thread count, its zari content, its finished weight and — where the cluster is willing to be named — the weaver who made it.
We buy directly from five clusters: Kanchipuram for silk, Varanasi for brocade, Chanderi and Maheshwar in Madhya Pradesh for silk-cotton, Bhagalpur for tussar and linen, and Phulia in West Bengal for Jamdani. No agents, no middle layer that quietly swaps in a powerloom copy.
We pay by the piece, in advance, at a rate agreed before the warp goes on. That is unusual enough in this trade that it is worth stating plainly.
Everything on this site is woven on a handloom. A powerloom can produce a convincing Banarasi in a day and sell it for a fifth of the price; we do not stock them, and we will tell you honestly when a powerloom piece is the sensible buy for what you need.
The tell is on the reverse. Handloom weaving leaves small irregularities in the motif spacing and a slightly uneven selvedge. Machine-perfect is not a compliment here.
A Kanjivaram takes twenty-one days on the loom. A densely patterned Jamdani takes two weavers six weeks. We cannot restock quickly and we do not pretend otherwise — when a piece sells out it may be two months before another comes off the loom, and sometimes it never repeats exactly.
We do not run permanent sales. A saree is priced at what it cost to make plus a margin that keeps us in business, and it stays there. If we mark something down it is because we are genuinely clearing it, not because the original price was theatre.
